Look online and you’ll see the world talking about AI. People worrying about their jobs, wondering if they can become marketing masters, and asking all sorts of other questions. One popular question is whether ChatGPT, or AI in general, is good for content creation. We want to unpack this question to see if we can work toward some sort of answer.
Be honest, you don’t know what the GPT stands for. Even those with strong opinions on the technology often don’t know what it means. ChatGPT, the acronym for Chat Generative Pre-trained Transformer, is the brainchild of OpenAI – an AI-based chatbot with a knack for conversation. Armed with deep learning algorithms, it weaves text responses that rival human wit. Get ready for some delightful banter. We can talk to it, learn about things, and ask it to write blog posts. If only we could get it to do our dishes and other chores.
One of the top reasons why people worry about AI dominating content creation is its mind-blowing ability to generate content at warp speed and colossal scale. It’s a valid concern, especially for those whose livelihoods revolve around crafting written masterpieces. The thing to realize is that AI simply can’t take over from digital marketing specialists because it can’t add emotion and the personal touch to content. Writers can use AI to have more time to focus on other important tasks such as research and editing before then refining content that AI produces.
AI certainly does some things well, but other things not so much. AI excels at tackling monotonous and mind-numbing tasks, crunching data to make uncanny predictions and recommendations, and churning out prodigious amounts of content in the blink of an eye. Yet, it still falls short of the whimsical creativity and innate intuition that we, humans, possess. Take this as a complement because it can’t write like humans. The fact that it can’t write like humans means that it often isn’t read well by humans either. So your content won’t resonate with the audience like you might hope.
AI can whip up content in a jiffy, but it falls short when it comes to that human touch of emotional intelligence and creativity. That’s why AI-generated content may not always tickle readers’ fancy the way good ol’ human-written content does. Content is all about emotion and making people feel, not making people read content written by a robot. They could talk to ChatGPT and do this themselves.
While AI may not be the Holy Grail of content creation, it’s far from useless. In fact, when wielded with finesse, it can be a writer’s trusty sidekick. Picture this: AI conjuring ideas, presenting research material, and even catching those elusive grammar and spelling errors that we mere humans tend to overlook. Talk about a writer’s secret weapon. You can use AI to start writing the content and then add your personality and character after this. The long story short is that you can use AI for content but you can’t rely on it. Search engines may punish you too if it detects an abundance of AI content.